Correct placement is a vital activity that is focused on reaching the right target audience at the right time. The promotional strategy in the marketing mix of Dell focuses on branding through TV, print media, online ads etc.
This is why when shaping a distribution strategy, input needs to be taken from all other elements of the mix and any considerations need to be addressed or incorporated.
Channel Segmentation Just as a customer base is segmented and addressed according to their specific needs and requirements, distribution channels can also be segmented. Dell also hosted conferences such as Dell World that featured new technology and services of Dell.
Variety for the Consumers — By selling through retailers, consumers are able to choose between a varieties of products without having to visit multiple stores belonging to each individual producer. The user experience may vary and an inconsistent image for the product and a related service may begin to Dell 4 ps marketing hold.
The intermediary may have incentives to push another product first at the expense of others. Hence, this summarizes the marketing mix of Dell. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers. Reverse Channels The last, most non tradition channel allows for the consumer to send a product to the producer.
Some potential benefits to look out for include: Quick Exchange time — Being specialists and using established processes, intermediaries are able to ensure deliveries faster and on time. Similarly, if a product is expensive and highly specialized, a retailer may need to be trained and given the relevant information.
Retailers will then stock the goods and sell them to the ultimate end user at a profit. Clear messages regarding products and their functionalities need to be passed on to attempt to keep clear communication regarding a product or brand all the way to the end user.
Direct In this channel, the manufacturer directly provides the product to the consumer. Dell was known for providing computers and laptops configured as per customer requirements and specifications using its built — to — order approach and configure — to — order strategy.
As after sales is a major concern for users, the Dell Connect helped the company to attract potential customers.
This price will often help decide the type of distribution channel. An example of this is when a consumer recycles and makes money from this activity.
This reverse flow is what distinguishes this method from the others. Another important contributing factor was the unique distribution strategy employed by the company.
Now all intermediaries or the markets they serve will be similar. Payment Options — Retailers may create payment plans and options for customers allowing easier purchases.
Some key questions to ask in finalizing these three areas include: Where do users seek to purchase the product? Product, price and promotion may have the following impacts on the distribution strategy: In turn, this would mean a greater share of the market and increased revenues and profits.
Impact of Pricing Issues An assessment of the right price for a product is made by the marketing team. There are Dell exclusive stores in major cities across India that allows customers to view the products and purchase. Dell allowed customers to customise their laptop hardware configuration which differentiated it from its competitors.Viewing Dell Inc from the perspective of marketing 4Ps in terms of price, one conclusion can be drawn, buying Dell’s laptops is a value-for-money experience, as Dell Inc offers more benefits for less price, also, customers pay for only what they want exactly.
Dell's Marketing Strategy. 4Ps, Just in time, Value chain.
The last element of the marketing mix is the place. Also called placement or distribution, this is the process and methods used to bring the product or service to the consumer. In this section we will take a look at 1) an introduction of place, 2) distribution channels and intermediaries, 3) making channel decisions, 4) managing distribution channels, 5) the.
Marketing mix of Dell analysis. Print Reference this. Disclaimer: There are various criticisms to the four Ps approach of the marketing mix. In the case of the Dell consumer business, a 7Ps approach (Booms and Bitner), as People or services and Process also play a vital role in the company’s marketing mix.
as People or services and. What are the 'Four Ps' The four Ps are the categories involved in the marketing of a good or service, and they include product, price, place and promotion. Often referred to.
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